Data & Analytics

Numbers your team can actually rely on.

How we collect, model, and present commerce and ERP data so reporting stays accurate as systems, catalogues, and order volume grow.

The problem worth solving

Reporting breaks at the seams between systems, not inside them.

A storefront, an ERP, and a marketing platform each answer correctly on their own terms. The disagreement appears when the same order, product, or customer is counted differently in each. Analytics work is mostly about removing that ambiguity before a chart is ever drawn.

The pipeline

From raw records to a decision

Each stage exists to remove ambiguity before the next one begins.

  1. 01Collect

    Pull data from storefront, ERP, payments, shipping, and support systems on a reliable schedule.

    APIs, scheduled exports, webhooks
  2. 02Clean

    Resolve duplicates, fix inconsistent identifiers, and handle currencies, tax, and time zones consistently.

    Deduplication, normalisation, validation
  3. 03Model

    Define shared entities and metrics once so every report reads from the same definitions.

    Customers, orders, products, margin
  4. 04Present

    Build focused dashboards for each audience instead of one dashboard that tries to serve everyone.

    Executive, operations, finance views
  5. 05Act

    Connect alerts and reviews to owners so a moving number leads to a decision.

    Thresholds, alerts, review cadence
What we build

Four capabilities behind reliable reporting

Each one addresses a different reason reporting loses accuracy over time.

Data integration

Connect commerce platforms, ERP, and third-party services into one consistent dataset.

  • Scheduled and event-based syncs
  • Retry and failure handling
  • Change tracking

Data modelling

Shared definitions for the entities and metrics your teams argue about most.

  • Single customer and product view
  • Metric definitions in one place
  • Historical consistency

Dashboards & reporting

Role-specific views that answer a small number of questions clearly.

  • Executive summaries
  • Operational monitoring
  • Scheduled reports

Data quality

Checks that catch broken syncs and bad records before they reach a report.

  • Validation rules
  • Reconciliation checks
  • Freshness monitoring
Typical sources

Six systems we connect most often

eCommerce platformsShopify, PrestaShop, Magento
ERP systemsOdoo and connected modules
MarketplacesOrder, listing, and fee data
PaymentsTransactions, refunds, settlements
Shipping & logisticsFulfilment and delivery events
Support toolsTickets, themes, resolution time
How we work

Four principles we keep to

01Define metrics once

A metric should have one definition, one owner, and one place it is calculated.

02Prefer fewer, trusted views

A small set of dashboards people actually use beats a large set nobody trusts.

03Make failures visible

A sync that silently stops is more dangerous than one that clearly fails.

04Keep history intact

Changing a definition without versioning it makes past reporting unreliable.

Not sure your reporting can be trusted?

We can audit the data before you build another dashboard.

Share your systems and current reports. We will show where the numbers diverge and what it takes to reconcile them.

Request A Data Review