Reporting breaks at the seams between systems, not inside them.
A storefront, an ERP, and a marketing platform each answer correctly on their own terms. The disagreement appears when the same order, product, or customer is counted differently in each. Analytics work is mostly about removing that ambiguity before a chart is ever drawn.
The pipeline
From raw records to a decision
Each stage exists to remove ambiguity before the next one begins.
01Collect
Pull data from storefront, ERP, payments, shipping, and support systems on a reliable schedule.
APIs, scheduled exports, webhooks
02Clean
Resolve duplicates, fix inconsistent identifiers, and handle currencies, tax, and time zones consistently.
Deduplication, normalisation, validation
03Model
Define shared entities and metrics once so every report reads from the same definitions.
Customers, orders, products, margin
04Present
Build focused dashboards for each audience instead of one dashboard that tries to serve everyone.
Executive, operations, finance views
05Act
Connect alerts and reviews to owners so a moving number leads to a decision.
Thresholds, alerts, review cadence
What we build
Four capabilities behind reliable reporting
Each one addresses a different reason reporting loses accuracy over time.
Data integration
Connect commerce platforms, ERP, and third-party services into one consistent dataset.
Scheduled and event-based syncs
Retry and failure handling
Change tracking
Data modelling
Shared definitions for the entities and metrics your teams argue about most.
Single customer and product view
Metric definitions in one place
Historical consistency
Dashboards & reporting
Role-specific views that answer a small number of questions clearly.
Executive summaries
Operational monitoring
Scheduled reports
Data quality
Checks that catch broken syncs and bad records before they reach a report.
Validation rules
Reconciliation checks
Freshness monitoring
Typical sources
Six systems we connect most often
eCommerce platformsShopify, PrestaShop, MagentoERP systemsOdoo and connected modulesMarketplacesOrder, listing, and fee dataPaymentsTransactions, refunds, settlementsShipping & logisticsFulfilment and delivery eventsSupport toolsTickets, themes, resolution time
How we work
Four principles we keep to
01Define metrics once
A metric should have one definition, one owner, and one place it is calculated.
02Prefer fewer, trusted views
A small set of dashboards people actually use beats a large set nobody trusts.
03Make failures visible
A sync that silently stops is more dangerous than one that clearly fails.
04Keep history intact
Changing a definition without versioning it makes past reporting unreliable.
Not sure your reporting can be trusted?
We can audit the data before you build another dashboard.
Share your systems and current reports. We will show where the numbers diverge and what it takes to reconcile them.